

Mortgage brokers manage hundreds of clients across multiple loan stages — but most CRMs were built for sales teams, not lending. Brokers were missing refinancing windows, losing track of loan book health, and spending hours on admin that should have been surfaced automatically. ScaleConnect needed a dashboard where a broker could see the state of their entire loan book at a glance, with AI surfacing the moments that required action.



Designed and built the core broker dashboard — a dense, information-rich interface that surfaces loan book health, pipeline composition, client retention metrics, and commission tracking without overwhelming the user. Integrated Ask ScaleAI, a conversational AI assistant that lets brokers query their client data in natural language. The client management flow was designed around the broker's actual workflow: identifying who is ready to buy, who is approaching refinance, and who needs follow-up. Every data visualisation was chosen to make the right action obvious.